Case Study - Blogging on the Internet

Sharing your passion for wine on-line

Brian Pasch has been writing about collecting and tasting wine for over five years and his website www.brianpasch.com covers a variety of topics; wine reviews and information for better living in New Jersey. 

The examples in this case study is to show the power of blogging to place your website on page one for key topics.  For Brian Pasch, this includes having his reviews for highly collectible wines show up on page one.  The top search placement attracts wine lovers from around the world which sign-up for his free newsletter.

Creative blogging can grow your customer base and expand your sphere of influence.

The blogging site of Brian Pasch demonstrates the power of good content which can result in page one placement.  Imagine how good articles provided by your company can block out the competition and point visitors to your websites.

Search Engine Ranking Report

On May 3, 2007 the the the following rankings in Google for the terms shown below which pull up the Brian Pasch's blog site.  Some of these search terms may be unfamiliar but they are well known wines or wineries.  Brian also blogs on another site that is dedicated to Shiraz wines:  www.weloveshiraz.com

The second grouping of results show how blogging articles on non-wine topics can also gain high local and national search visibility.

	Search Term	Rankings in Google: Page#, Listing#
	Scarecrow Winery	Page 1, Listing 2 and 3
	Scarecrow Cabernet	Page 1, Listing 4 and 5
	Maybach Cabernet	Page 1, Listing 1
	Maybach Materium	Page 1, Listings 2 and 3
	Mollydooker Velvet Glove	Page 1, Listings 1, 8 and 10
	Mollydooker Winery	Page 1, Listing 3,4,7 and 10
	Coup de Foudre Winery	Page 1, Listing 5 and 6
	Keever Cabernet Sauvignon	Page 1, Listing 2
	Kapcsandy Winery	Page 1, Listing 4
	Pharaoh Moans Syrah	Page 1, Listing 3 and 4
	Buccella Cabernet	Page 1, Listing 1 and 2
	Fuccawee Cabernet	Page 1, Listing 3 and 4
	Sine Qua Non Papa Syrah	Page 1, Listing 9
	Hoopes Vineyards	Page 1, Listing 9
	Red Bank Italian Restaurants	Page 1, Listing 3 and 4
	Rumson jewelry store	Page 1, Listing 2 and 3
	NJ Liebert Sales	Page 1, Listing 1-4
	pier village NJ	Page 1, Listing 3 and 4