Shelly BMW Marketing Case Study

A Successful BMW Microsite Launch

Shelly BMW had an existing website located at www.shellybmw.com but since it was a  website created by Dealerskins and primarily a flash website, it was not optimized for search engine marketing.  As we have stated in our previous newsletters, flash websites are not good for organic search results.   Shelly BMW came to this realization and hired us to create an effective HTML website to draw greater organic sales leads.

We are very pleased with the initial results of our Orange County BMW website.  As of January 11, 2008 and just six weeks after the site was completed, we observed the following organic positioning in Google for the search terms below:

• lease bmw cars orange county - ( Google Page 1, Listing #1 and #2)

• lease bmw orange county  - ( Google Page 1, Listing #1 and #2)

• orange county bmw lease - ( Google Page 1, Listing #1)

• orange county bmw 128i - ( Google Page 1, Listing #1 and #2)

• orange county bmw 135i - ( Google Page 1, Listing #3 and #4)

• lease bmw 328i orange county - ( Google Page 1, Listing #1 and #2)

• lease bmw 528i orange county - ( Google Page 1, Listing #1 and #2)

• lease bmw 528i California - ( Google Page 1, Listing #1)

• orange county bmw parts - ( Google Page 1, Listing #4)

• orange county bmw 1 series - ( Google Page 1, Listing #3 and #4)

• orange county bmw cars - ( Google Page 1, Listing #1)

• orange county x5 - ( Google Page 1, Listing #7 and #8)

The most important point to make here is that their existing website, made by Dealerskins and constructed in flash did not show up for any of these search phrases on page one of Google.  This is because flash websites do not have text that can be searched and indexed by Google.

We will keep you posted on this new project but this is a perfect example of how dramatic results can be achieved in a short amount of time when true seo professional are at work.

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The Shelly BMW project demonstrates that a good HTML website optimized for search  will always beat a flash website in the organic search marketing wars.