St. Edwards Pointe - Real Estate SEO

Real Estate Websites - SEO project for Staten Island New Construction

Search engine optimization for real estate website can be a challenge since sites like www.realtor.com dominate the on-line marketplace. However, regional real estate projects can be effectively optimized for search as demonstrated with St. Edwards Pointe; Staten Island new construction.

The developers at St. Edwards Pointe had prior understanding of search engine optimization or our SEO services but after a few demonstrations they very quickly decided that their website needed better search visibility.  They previously had purchased a website domain name called: www.stedwardspte.com and hired a web designer to put up a basic website.  When we came to the project, the website had been up and running for about 3 months and their website was invisible for search phases other than search that used the project name.

SEO Step One- Change Domain Name

The site was actually well code and attractive but we didn't think the current domain name was effective so we did some research and purchased www.statenslandwaterfrontliving.com .  This new URL would be more effective for search and also worked perfectly with their marketing campaign.  They were building a beautiful waterfront community on the Raritan Bay unlike anything of its kind.  So now, the website name and marketing plans were synchronized and the domain name is much easier to remember if heard on the radio or viewed in print.

SEO Step Two- Redirect www.stedwardspte.com

We forwarded the old domain to www.statenislandwaterfrontliving.com so that anyone that had received marketing materials with the old name would come to the relocated website. So in effective, we rebranded the website name without having to discard any printed materials with the old web address.

SEO Step Three- Update website with additional content

We added additional text and links to the home page as well as adding content to internal pages that detailed each of the new construction models.  It is a common flaw on real estate websites that the home "featured" on a listing does not have enough quality content.  In most cases, the listing is a series of bullets and not full sentences.  Creating a story about living at St Edwards Pointe and the quality of the homes was an important part of improving the website for search engine optimization.

The St Edwards Pointe project was a lesson on the importance of  URL selection and the importance of good content.  Choosing a website name was key in increasing web traffic immediately.  The additional content, which is often missing on real estate websites, lifted the site quality and SERP. 

Search Engine Ranking Report

On May 27, 2007 the the the following rankings in Google for the terms shown below which pull up the St Edwards Pointe website or articles written about their works on related websites that link back to their website.   The project was started just two weeks ago, since in less than 14 days we have increased the projects visibility on certain words and over the course of the next month the list will increase.

	Search Term	Rankings in Google: Page#, Listing#
	Staten Island Waterfront Living	Page 1, Listing 1
	Staten Island Waterfront New Construction	Page 1, Listing 1 and 2
	Staten Island Raritan Bay Construction	Page 1, Listing 1
	Staten Island Luxury New Construction	Page 1, Listing 2
	Raritan Bay construction	Page 1, Listing 6
	Staten Island luxury waterfront	Page 1, Listing 2
	Staten Island waterfront community	Page 1, Listing 9 and 10
	St Edwards Pointe	Page 1, Listing 1 and 2

We will be working on additional search phrases which pertain to Staten Island Real Estate which will include:

• Staten Island Waterfront Homes
• Staten Island New Construction
• Staten Island Luxury Homes 
  

The end goal will be to have this website come up in Google and Yahoo SERP for terms associated with Staten Island new construction and waterfront properties.  The results shown above are also well indexed in Yahoo so now its just more work on creating content and links for the website.  In the next months, we will complete the initial SEO scope of service and we believe that the client will be very satisfied with the results. (posted 5/27/2007)