Case Study - Mollydooker Winery

A Successful Direct Marketing Launch

Sarah and Sparky Marquis, winemakers and owners, of Mollydooker Winery asked our company to build the consumer direct website project from scratch.  This included their main ecommerce website and content writing posted at other websites, blogs and directory sites.

The project so far has been a great success.  Mollydooker Winery, when searched on the web, is easy to find and easy to buy direct from their website.  The first 30 days of sales exceeded everyone expectations and has set the winery on a sure course for building an Internet marketing campaign. 

The winery will continue to support the wholesalers, distributors and retails that supported their brand in the past.  This new winery direct project is a compliment to these existing channels of distribution.

The Mollydooker project demonstrates the importance of having good content posted on wine related websites throughout the Internet because of the ultra-competitive nature of wine sales.  When selling in a competitive field,  SEO work must include research on which external sites will yield the best links and visibility for your goods and services.

Search Engine Ranking Report

On March 16, 2007 the the following rankings in Google for the terms shown below which pull up the Mollydooker websites or articles written about their works on related websites that link back to their website.  Some of these search terms are the names of their wines so getting their website in front of retail websites is a good goal to increase their Internet sales.