Case Study - Radiant LED Lighting

Competing with China - Radiant LED Lighting Fixtures

When we first came on this project, we knew nothing about LED lighting or LED manufacturing.  It wasn't long until we became LED web experts and started the process of identifying how to attack the LED lighting marketplace. The LED lighting market is dominated by far east manufacturers and many of the best URL names were already taken.  At first blush we knew that this would NOT be an easy SEO project.

The decision to create a new website on a more effective URL for LED lighting fixtures was made and we have never looked back.  Soon, we will cut-over the existing URL and point it to the new website.

Since we created a new website, it will take a few months for it to come out of the Google "sandbox" so until then, we are creating quality inbound links that have already been effective in placing Radiant Lighting on page one of Yahoo and Google.

The Radiant LED Lighting project was a lesson in the effectiveness of paid directory listings from quality industry websites.  One paid link from www.lighting.com was indexed by Google in 3-days and results in a page one listing for a key search phrase.  Organic work is great but at times a dollar well spend will pay back results 10 fold. 

Search Engine Ranking Report

On May 2, 2007 the the the following rankings in Google for the terms shown below which pull up the Radiant LED Lighting website or articles written about their works on related websites that link back to their website.  Since the website was just launched in April, we are just at the beginning of the SEO study.

	Search Term	Rankings in Google: Page#, Listing#
	led museum lighting	Page 1, Listing 9 - Lighting.com Ad placement *
	NJ led lighting manufacturer	Page 1, Listing 5
	led lighting manufacturer NJ	Page 1, Listing 5
	led museum case lighting	Page 1, Listing 7
	LED flexible landscape lighting	Page 2, Listing 1
	led architectural fixtures	Page 1, Listings 2 and 3
	led undermount kitchen lighting	Page 1, Listing 8

* In Yahoo, this same search term results in Page One, Listing #6 through a free listing we placed at www.merchantcircle.com .  There are many great places that can create free inbound links that are picked up by the major search engines.  Call us to discuss how these free sites can help with your overall SEO goals.

Updates to Radiant Lighting

On June 22, 2007 we checked the rankings for the above keywords and added some new keywords for products that were released at Lightfair 2007.

	Search Term	Rankings in Google: Page#, Listing#
	led museum lighting	Page 1, Listing 9 - Brian's article on the project
	NJ led lighting manufacturer	Page 1, Listing 1,2,5 and 6 (big change up)
	led lighting manufacturer NJ	Page 1, Listing 5
	led museum case lighting	Page 1, Listing 1,6 and 7 (big change up)
	LED flexible landscape lighting	Page 2, Listing 6
	led architectural fixtures	Page 1, Listings 2 and 3 (no change)
	led undermount kitchen lighting	Page 1, Listing 1,2 and 3  (big change up)
	serpentine led lighting	Page 1, Listings 1,2 and 3
	led kitchen lighting fixture	Page 1, Listing 9
	led curvable lighting	Page 1, listing 1
	flexible led cove lighting	Page 2, Listing 4 and 5