When we first came on this project,
we knew nothing about LED lighting or LED manufacturing.
It wasn't long until we became LED web experts and started
the process of identifying how to attack the LED lighting
marketplace. The
LED lighting market is dominated by far east manufacturers
and many of the best URL names were already taken. At
first blush we knew that this would NOT be an easy SEO project.
The decision to create a new website on a more effective URL for LED lighting fixtures was made and we have never looked back. Soon, we will cut-over the existing URL and point it to the new website.
Since we created a new website, it will take a few months for it to come out of the Google "sandbox" so until then, we are creating quality inbound links that have already been effective in placing Radiant Lighting on page one of Yahoo and Google.
The Radiant LED Lighting project was a lesson in the effectiveness of paid directory listings from quality industry websites. One paid link from www.lighting.com was indexed by Google in 3-days and results in a page one listing for a key search phrase. Organic work is great but at times a dollar well spend will pay back results 10 fold.
On May 2, 2007 the the the following rankings in
Google for the terms shown below which pull up the Radiant LED Lighting website or articles written about their works on related websites
that link back to their website. Since the website was just
launched in April, we are just at the beginning of the SEO study.
| Search Term | Rankings in Google: Page#, Listing# | |
| led museum lighting | Page 1, Listing 9 - Lighting.com Ad placement * | |
| NJ led lighting manufacturer | Page 1, Listing 5 | |
| led lighting manufacturer NJ | Page 1, Listing 5 | |
| led museum case lighting | Page 1, Listing 7 | |
| LED flexible landscape lighting | Page 2, Listing 1 | |
| led architectural fixtures | Page 1, Listings 2 and 3 | |
| led undermount kitchen lighting | Page 1, Listing 8 | |
* In Yahoo, this same search term results in Page One, Listing #6 through a free listing we placed at www.merchantcircle.com . There are many great places that can create free inbound links that are picked up by the major search engines. Call us to discuss how these free sites can help with your overall SEO goals.
On June 22, 2007 we checked the rankings for the above keywords and added some new keywords for products that were released at Lightfair 2007.
| Search Term | Rankings in Google: Page#, Listing# | |
| led museum lighting | Page 1, Listing 9 - Brian's article on the project | |
| NJ led lighting manufacturer | Page 1, Listing 1,2,5 and 6 (big change up) | |
| led lighting manufacturer NJ | Page 1, Listing 5 | |
| led museum case lighting | Page 1, Listing 1,6 and 7 (big change up) | |
| LED flexible landscape lighting | Page 2, Listing 6 | |
| led architectural fixtures | Page 1, Listings 2 and 3 (no change) | |
| led undermount kitchen lighting | Page 1, Listing 1,2 and 3 (big change up) | |
| serpentine led lighting | Page 1, Listings 1,2 and 3 | |
| led kitchen lighting fixture | Page 1, Listing 9 | |
| led curvable lighting | Page 1, listing 1 | |
| flexible led cove lighting | Page 2, Listing 4 and 5 | |
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