To test the visibility of your website you must have an unbiased list of search phrases that would reflect what a web shopper would enter. The best way to understand how to craft a list of search phrases is to look at these examples below:
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If you are a plastic surgeon operating in Shrewsbury, NJ and you want to attract customers to your business and also to increase appointments for Botox treatments, you should appear under all these search phrases:
If you are a divorce lawyer looking to attract new clients to your practice in Asbury Park, NJ and want to stress mediation solutions you should appear under all these search phrases:
If you are custom home builder with a focus on high-end luxury homes in Monmouth county, you should appear under all these search phrases:
If you are a high end jewelry store and you want to be found as one of the few NJ authorized dealers for Cartier watches, you should appear under all these search phrases:
NOTICE: In all of these search phrases, the name of the business is NOT INCLUDED. The only way to truly test if your website is "visible" is to search like people who are not your customers will search. Developing Key Word Tests:Read our quick keyword test for local Monmouth County Car Dealer; Red Bank Volvo |