Circle BMW Dealership - Case Study

Improving A Successful Website - Building New Sites

Thomas DeFelice, owner of Circle BMW,  is a satisfied customer of the Pasch Consulting Group. We have delivered on our promise  to increase his search engine visibility and gain more on-line customers.  We accomplished high visibility for regional search and national search.

When we started at Circle BMW, they had one website located at www.circlebmw.com. This established website had good visitor traffic but poor SEO design,  Working with their existing website designer we were able to show dramatic improvements in search positioning in as fast as 30 days.

The Circle BMW project demonstrates that we can work hand in hand with your existing website designers to accomplish of SEO goals.  The new websites that were build by our firm were shared with the on-staff developer so that he could incorporate some of the website modules that had a better look and feel to their primary website.

Search Engine Ranking Report

On June 10, 2007 the the following rankings in Google for the terms shown below which pull up the Circle BMW network of car websites or articles written about their works on related websites that link back to their website.  Keep in mind that some of these terms are national terms and are very generic, like BMW SALES.  To be number 6 in the USA for this term is very valuable for traffic and sales compared to what you would spend for pay-per-click on that phrase.

Of course any reference to "Circle BMW" in Google allows us to have great visibility so we did not include those results.  However, the term "Circle BMW" in Google yields 6 out of the 10 search results from sites that we own.

	Search Term	Rankings in Google: Page#, Listing#
	NJ BMW Dealer	Page 1, Listing 6, 8 and 9
	Buy BMW NJ	Page 1, Listing 1
	Lease BMW NJ	Page 1, Listing 3 and 4
	BMW Sales	Page 1, Listing 6
	BMW NJ	Page 1, Listing 3
	Monmouth County BMW	Page 1, Listing 1, 4,7,8 and 9
	Ocean County BMW	Page 1, Listing 1,2 and 10
	2007 BMW X5	Page 1, Listing 1 - #1 in the USA
	BMW New Jersey	Page 1, Listing 3
	X5 Lease Specials	Page 1, Listing 1 - #1 in the USA
	BMW Lease	Page 1, Listing 6
	BMW Parts NJ	Page 1, Listing 1 & 2
	BMW Service NJ	Page 1, Listing 3 and 4
	lease 2008 BMW 328i	Page 1, Listing 1 -  #1 in the USA
	lease BMW 528i	Page 1, Listing 1 -  #1 in the USA
	lease 2008 BMW 528i	Page 1, Listing 1 -  #1 in the USA

Developing Car Dealership Micro-sites

We also noticed that effective URL's were available on specific models of BMW cars and that these domain names could be used get get organic traffic to our website nationally.  We purchased a few domains such as:

• www.2007bmwx5.net

• www.2008bmwx5.com

• www.bmwusedcars.net

• www.njbmwdealer.com

• www.bmw128i.com

• www.bmw135i.net

The results of the micro-sites were excellent as you can see from the search results taken on January 11, 2008.  Keep in mind that we were competing against all the BMW dealers in the USA so the traffic we increased to Circle BMW was significant.

	Micro-Site Name	Search Term	Rankings in Google: Page#, Listing#
	2007bmwx5.net	2007 BMW X5	Page 1, Listing 3
	2008bmwx5.com	2008 BMW X5	Page 1, Listing 1 - Best in USA
	bmwusedcars.net	BMW Used Cars	Page 1, Listing 2
	njbmwdealer.com	NJ BMW Dealer	Page 1, Listing 1 - Best in USA
	bmw128i.com	BMW 128i	Page 1, Listing 1 - Best in USA
	bmw135i.net	BMW 135i	Page 1, Listing 1 - Best in USA

The BMW Used Cars website is now on page one and the second best showing in the United States.   These examples show the power of the microsite model and our SEO website designs.

SEO For Car Dealerships

Selling cars on-line is a very competitive business and most dealerships rely on pay-per-click to get the job done.  The missing element to greater success is making their website rank highly organically.  The combination of organic search and PPC for this industry is the magic bullet.