Pasch Consulting Group
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New Jersey Car Dealership Search Engine Visibility Test
Quick Case Study - Red Bank Volvo - October 5, 2006 |
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Building search phrases to test any website is just a matter of creating a list of words that you believe customers would type into the search engines to find your goods and services. If you were looking for a transmission repair shop in Red Bank New Jersey for your Volvo, possible effective search phrases that would be typed into Yahoo, Google, Ask, etc. by a customer could be:
Notice, that none of these search phrases use a specific company or dealer name. Most web research is done without the knowledge of a specific business name. In Red Bank NJ there is a company called Red Bank Volvo. If you are the owner of Red Bank Volvo, your goal should be to rank on Page One for most of these search phrases. If Red Bank Volvo is not, there is a good chance the business will go elsewhere. On October 5, 2006 these search phrase examples were typed into Google and the page ranking results documented. Google normally displays ten results per page. For example, a page ranking of 35 would indicate Red Bank Volvo was the 35th result found on the fourth page of search results. |
