Case Study - Yahoo SERP for Private Jets

Jet Charter Quotes - SEO Success for Chief Executive Air

When the new website for Chief Executive air was approximately 6 months old we saw a big jump in the SERP on Google.  Yahoo on the other hand was much earlier to index the site for key search terms.  When major website changes are made to any site, it has been shown that MSN reflects the majority of the changes first and Google last.

In the screen print listed below you can see that the primary CEA website is listed on page one, listings #2 and #3 on Yahoo.

For Chief Executive Air, their goal is to break into page one for some of the most valuable search phrases in their industry which include:

• private jet

• private jet charter

• private jet management

• air charter services

• private jet travel

These search phrases have tremendous competition with heavy spending on PPC campaigns as well as very large corporate jet charter/ownership companies in the space.  We are very pleased with our success and will be launch a complete re-design of their website in May 2007.  The new site was design by the Boom Design Group in New York City with our firm advising on SEO design and implementation.