Case Study - Ride For Riverview - Monmouth Horse Show

Annual charity event needed better visibility

I first attended the 2006 Ride for Riverview and i was surprised that I never heard about this great event.  It is a perfect event for people who enjoy horses or just families that want to spend a great day together at a state-fair like setting.  The event is the old horse show in New Jersey which attracts Olympian jumpers competing for a $30,000 prize.

We were asked to donate our time to help get the event website and web marketing campaign started.   The website is still under development but we were able to get an excellent domain URL for the event.  www.rideforriverview.com

The Ride For Riverview project demonstrated that event supporters and corporate donors were more excited about giving once they knew that they company would be listed on the event website and a link back to their website would be included in sponsorship. 

Search Engine Ranking Report

On May 5, 2007 the the the following rankings in Google for the terms shown below which pull up the Ride For Riverview website or articles written about their works on related websites that link back to their website.

	Search Term	Rankings in Google: Page#, Listing#
	Ride For Riverview	Page 1, List 1 and 2
	Monmouth County Horse Show	Page 2, Listing 2 and 3
	Monmouth County Grand Prix	Page 1, Listing 6 and 7
	112th Monmouth County Horse Show	Page 1, Listing 1