Case Study - Chief Executive Air

Private Jets - One of the Toughest SEO projects to date!

When we first came on this project, the company's old website was the poster child for static websites with very little changing content.  It was basically an quite taking machine with very little information about the company and information on jet charters. The site was not in the first 10 pages of Google or Yahoo for any of their search phrases that the business owned wanted as a marketing goal.

A new website was implemented on September 20, 2006. As with many sites that are new or static for many years, it seems that it can take up to six months to get out of the Google "sandbox". Although all our work adhered to the best SEO practices, it wasn't until March 2007 that we saw the full result of our SEO tasks.  So, you can understand that once the six month period was over how happy we were to see the results below.

The Chief Executive Air project was a lesson in patience.  In highly competitive keyword projects, it can take months to see the full benefit of organic search optimization.  If your business can not wait up to six months, then we recommend a combination of organic SEO and Pay-Per-Click advertising. 

Search Engine Ranking Report

On March 21, 2007 the the the following rankings in Google for the terms shown below which pull up the Chief Executive Air website or articles written about their works on related websites that link back to their website.

	Search Term	Rankings in Google: Page#, Listing#
	Private Jet Charter	Page 2, Listing 2
	Private Jet Card	Page 1, Listing 8
	Private Jet Travel	Page 2, Listing 1
	Private Jet Quotes	Page 1, Listing 5,6 and 7
	Corporate Jet Charter	Page 1, Listing 6
	Corporate Jet Travel	Page 1, Listing 7
	Corporate Jet Card	Page 1, Listing 3
	Charter Jet Travel	Page 1, Listing 7
	Charter Jet Quotes	Page 1, Listing 4,5 and 6
	Charter Jet Card	Page1, Listing 3
	Business Jet Card	Page 1, Listing 10
	Business Jet Quote	Page 1, Listing 1 and 2
	Deadhead Charter	Page 1, Listing #2
	Executive Jet Charter	Page 1, Listing #10
	Executive Jet Charter NY	Page 1, Listing #3
	Business Jet Charter NY	Page 1, Listing #7
	Air Charter Packages	Page 1, Listing #2
	Private Jet NY	Page 2, Listing #8

I also wanted to be balanced and show some results from Yahoo on this very competitive keyword project. Here is an example of a Yahoo SERP using the term "charter jet quotes". 

These accomplishments were not just on work we did on their website.  Our work included:

• posting press releases on jet aviation websites

• posting articles on jet charter on free ezine websites

• Using search tools like "Digg" to point out good content on our website

• Submitting the website to free and paid directories

Search Engine Marketing (SEM) is a practice that involves many tasks but in the end, the investment normally leads to greater sales and profits.